American Eagle Halts Airbrushing

Posted on November 20, 2014 by

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Recently, American Eagle advertisements have been leaving Photoshop out of their campaigns. They decided to not airbrush their photos because it gives teenage girls the wrong image. American Eagle wants girls to love their bodies no matter what they look like.

American Eagle and Aerie have stopped airbrushing their models since January. They mainly stopped airbrushing the lingerie models for Aerie. Sales for Aerie have increased 9% since they stopped airbrushing models. By doing so, American Eagle believes they are showing a more realistic image.

Their models are still tall and thin, but their tattoos and beauty marks are now visible. Many teenage girls struggle with being happy with themselves.

They are constantly comparing themselves to the girls they see in magazines. What most of them don’t realize is the models don’t look like that in person.

There is a lot of Photoshop and editing done to each photo. Plastic Surgery has become more popular over the years.

“We left tattoos and beauty marks.  What you see is what you get with our campaign,” said A.E. brand representative Jenny Altman.

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