Big Three Make Big Rebound

Posted on April 12, 2012 by

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When the economy tanked a few years ago, so did the Big Three U.S. automakers’ sales. In 2008, both Chrysler and General Motors filed for bankruptcy and were forced to take a federal bailout. Ford just barely managed to avoid bankruptcy.

In 2011, it was hard to believe that these three companies had ever been in such a hard place. Ford’s sales were up 11%, GM’s were up 13%, and Chrysler’s sales, which were the largest, were up 26%.

What is the reason for this unbelievable rebound? It may have something to do with the more fuel-efficient, redesigned vehicles the manufacturers are producing.

At this year’s Detroit Auto Show, Ford introduced their redesigned Fusion, which won Best in Show. They are also offering a plug-in hybrid version of the Fusion that may get the gas equivalent of 100 miles a gallon.

Chrysler’s rebound might have something to do with the CEO of Fiat helping to run the company. It also helps that the Jeep Grand Cherokee was recently named “the most reliable domestic brand” by Consumer Reports Magazine. The inside also won world’s best interior.

At General Motors, the demand for its trucks might be down, but thanks to the new Chevrolet Sonic subcompact, GM has been able to make a very nice profit and also hire thousands of workers.

“I have driven either a GMC, Ford, or Chrysler product for over thirty years,” Fleetwood physics teacher Scott McCullough said. “The Big Three automobile companies have been attempting to win back customers by producing a better product. They fell behind foreign car companies because of poor product quality. An increase in product quality is slowly bringing customers back to the Big Three car companies.”

Later this year, Chrysler and Ford hope to increase sales even more by bringing back the Dodge Dart and by producing a new version of the Ford Focus.

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