R.I.P. Twinkies

Posted on December 5, 2012 by

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On Friday, 23 November, America lost an icon. Hostess, the company that makes Twinkies,  officially went out of business. A national strike of its workers severely affected product output, and Hostess was forced to lay off 18,500 people.

“We deeply regret the necessity of today’s decision, but we do not have the financial resources to weather an extended nationwide strike,” Gregory F. Rayburn, Hostess’s chief executive, said in a statement.

The striking workers may not have been the only reason for the company’s downfall. Hostess filed twice for bankruptcy in the past decade. Increasing debt and declining sales devastated the company. The latter may be an example of America’s recent distaste for junk food.

“I’ve never had Twinkies before, so I couldn’t care less that they went out of business,” Sophomore Blane Scanlon said.

Still, the Twinkie has been an American staple in food and pop culture since its inception in 1930. Described as a ‘Golden Sponge Cake with Creamy Filling’, the snack has been joked to last forever.

“My heart was crushed when I learned the Twinkies were going out of business,”  Sophomore Matt Weston said. “They are so delicious, and I don’t think I’ll be able to find a food to replace it.”

The Twinkie is not the only product produced by Hostess that Americans will be missing. The snack company also made ‘Ding Dongs’ and ‘Wonder Bread,’ both popular foods that have taken the backseat to the Twinkie.

Hostess workers initially went on strike after rejecting a contract that would cut wages and benefits. The privately owned company warned its workers that it would file for bankruptcy if the plants did not return to normal working levels on Thursday. This was ignored by workers, most of which have been laid off a job by now.

The company is currently selling its assets to the highest bidder. So there may be hope for the Twinkie yet…

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